Digital Terrain Solutions Inc. is a Toronto based corporation specializing in GPS Data Preparation and 3D modelling services. Their owners contacted our team at Newmarket Design Lab looking for branding solutions; specifically a new logo, website, sales package for their sales representatives, business cards and later a logo reveal video to add onto all their online training videos and digital marketing materials.
The logo needed to fit within the construction industry. We went for a bold approach, ‘text with meaning’ style design, using a red and black high contrast colour combination. The contour lines were added for flare and to convey the message of the type of service they offer (3D mapping). The logo was successfully approved on the first round of proofing and used to help shape the colour scheme and brand throughout the project.
The Digital Terrain Solutions Inc. team needed to build their online presence with a new website. After the research stage of our development process we quickly realized the need for a mobile centered design style. The client wanted their mobile website to look and feel like a mobile app, communicating that their target market would require a simple website to navigate. We developed their website to look and feel like a mobile app and of course sync with their brand. The result, a 100% responsive website, view able across all screen sizes, browsers and devices.
The Digital Terrain Solution Inc. sales team needed to neatly package their sales tools into a professional sales package. We advised to go with a presentation folder style package, complete with business card holder, sleeve for sales sheets and pricing information. The design concept took a few rounds of proofing before prepping files for printing. The new presentation folders where designed to match their new branding, complete with a sleek, professional and vibrant look. The folders were printed full colour on 16pt cardstock, with a silk to touch, matte lamination to add to the luxurious look and feel. Printing was completed within 3 business days and delivered direct to their sales team just in time for an up and coming tradeshow!
Business cards were added as a compliment to the sales package. Each presentation folder had business card holders built in on one of the folded sleeves, adding to both design and functionality of the sales package. The ability and versatility to add a personal touch to each sales package (so that each sales representative could package their own contact information – business card), helped Digital Terrain Solutions Inc. to better manage the intake of client call backs and email responses – directly to the sales representative that met with the corresponding client.
The client, later went on to create a informational and training based video series. They wanted to be able to leave a stamp of their brand on each of their videos. We created a logo reveal intro/outro short video for them to add to each of their videos on the video series. This was a cost effective solution provided at an affordable cost to help enhance their brand on different media platforms. They also added their video onto their social media sites which gained great traction and user interest.