SoyaOil Coatings Canada Inc. is a Canadian based paint and coating manufacturer. Their marketing department approached our team looking for corporate branding, website development, print marketing and graphic design services. Their product line of next generation plant based sustainable coatings needed a fresh, clean, colourful image to match up with their paint technology. Our collaboration has resulted in a truly Canadian technology, product and brand.
We created their logo to incorporate a colour range that is used to categorize their separate product lines under the same umbrella. We utilized a water drop icon to represent the waterborne aspects of their paint technology and tied everything together with a clean modern font, to create a logo with meaning/iconic branding. Their new website required multiple organized pages and categories, including technical data sheet and msds sheets for download. We built their website in such a way, that at a later date, online sales can be setup within the same framework, with little modification/development changes.
We created a number of labels to match up with the SoyaOil branding. Each category of product line is colour coordinated to tie back in with the company logo. Each product line has its own look and feel. The image above showcases the Industrial line of SoyaOil’s paint technology. We went with a clean look using vibrant colours that contrast nicely with the black paint cans (product packaging). Each label contains all the required legal and safety information, something that was new to us, our team was able to rise to the occasion, resulting in a complete branded product ready for the store shelves!
SoyaOil Coatings Canada Inc. attends a number of tradeshows each year. They looked to us for a portable tradeshow solution. We designed the booths graphics to be vibrant and compelling and include all of the information outlined to us by our client. We encouraged showcasing awards logos to grab peoples interest and used their logo as the centerpiece to further communicate their brand.
Our team created two separate videos for SoyaOil Coatings Canada Inc. to use for digital based presentations. The logo intro video is used for a logo intro/outro in a variety of their online video projects. The tradeshow video presentation was created at a later date for use in Tokyo, Japan at the national ‘Home & Building Tradeshow’. Our clients booth shared space with the Canadian Pavilion and the video was played alongside a combination of other videos on the booths TV throughout the convention.